Helping Trial Lawyers Navigate the Appellate System

Appellate Practice and Procedure Lesson 8: Tips and Strategies for Marketing an Appellate Practice

BlogThis post features the video and slides for the eighth and final lecture in my Appellate Practice and Procedure course. The presentation appears after the jump.

Appellate law can be a very difficult practice area to break into. Because legal writing ability is an absolute necessity, those with law review and judicial clerkship experience have an advantage. After that, the major keys to success are getting the word out about who you are and what you’re doing, developing relationships with lawyers and others in a position to refer cases to you, and doing good work.

Acceptance of social media as a legitimate marketing tool has changed the face of legal marketing. Focused blogging and social media efforts can pay huge dividends to someone just starting out, but they won’t replace traditional marketing techniques entirely. Face-to-face networking helps reinforce relationships developed through social media, and vice-versa. The trick is to position yourself as an expert, engage those likely to need your services, and offer something of value without overtly selling yourself.

I hope you’ve enjoyed this series. Feel free to leave your questions or comments below, or use the hashtag #APandP to facilitate discussion on Twitter via @AppellaTex or @dtoddsmith. Thanks for watching!

Image courtesy of Flickr by No Limit Marketing.

D. Todd Smith
About the Author

D. Todd Smith is an Austin-based civil appellate specialist who works with trial teams from the earliest stages of litigation. In trial courts, he takes the lead on strategic analysis and briefing, jury charges, and potentially dispositive motions, all with a focus on preserving error and positioning cases for appellate review.

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